Digital Marketing Internship Program


Total Duration of Internship: 8 weeks

2 weeks of Teaching
+
4 weeks of Hands-on Work
+
2 weeks of Live Project Work
+
Study Material (PPTs)
+
Experience Certificate on Company Letterhead.

Call us now on +91-9611400344 to discuss more details about the Internship. You can also Email us on info@itechsolutions.in

We also offer Remote Internship; the classes and other communication will be done over Phone, Chat, Skype and Teamviewer.

Course Details


Here are some of the popular digital marketing courses we offer for students who enrol at our Academy.

SEO


SEO means Search Engine Optimization. It means a step by step procedure to increase the number of organic visitors to your website by gaining a higher ranking for your website on the search engines. Due to the quality training we provide we are recommended as the best centre for SEO training in Bangalore.

In our SEO classes we cover some of the important topics related to SEO like best practices of search engine, algorithms of search engines, how search engine work, on-page, off-page etc. For detailed SEO syllabus please view below:

  • Marketing
  • What is marketing?
  • Introduction to Digital Marketing (DM)
  • Advantages of DM
  • Difference between marketing and DM
  • What DM consists of?
  • Organic traffic and Paid traffic
  • SEO
  • How search engine works?
  • On-page - Competitive analysis
  • Tools for competitive analysis
  • Introduction to keyword research
  • Keyword planner
  • Building URL
  • Title optimization
  • Meta description optimization
  • Sitemap generation
  • Adding canonical url
  • Using Robot.txt tag
  • Off-page- what is link building?
  • Article submission, directory submission, social bookmarking submission, guest posting, writing blog, blog commenting, Quora etc.
  • SMM & SMO


    SMM means Social Media Marketing, is using social media platforms like Facebook, Twitter, Google plus, Instagram, pinterest and others for spreading the word about your business or to make your product or service popular.

    Our SMM class includes how to create posts, how to create infographics, how to respond and engage with the customers, how to increase the social followers, how to create meaningful images etc. For more details about this course please view below:

  • What is social media
  • SMM Vs SMO
  • Benefits of using SMM
  • Social Media Statistics
  • Why use Social Media Marketing
  • Social Media Strategy
  • Impact of Social Media on SEO
  • Advantages of SMM
  • Platforms
  • How to do SMM
  • SEM


    SEM means Search Engine Marketing. It is a way of advertising your product or services for the customers by paid marketing. We can effectively perform this by two ways, one is with Google Adwords and second is FaceBook Ads.

    In our SEM classes we explain how to perform Google Adwords campaign, how to choose keywords for it, how to setup a campaign, how to monitor the campaign etc. Next we will teach you how to create effective FaceBook Ads, how to make the Ads reach for the right target audience, etc. For detailed SEM syllabus please view below:

  • Introduction to paid marketing
  • Google adwords
  • Types of ads in adwords
  • Setting up Google AdWords account
  • Understanding Adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc
  • Types of Advertising campaigns- Search
  • Display, Shopping & video
  • How does AdWords rank ads
  • Understanding AdWords algorithm (adrank) in
  • detail with examples
  • What is quality score
  • Why quality score is important
  • What is CTR?
  • Why CTR is important?
  • Facebook ads
  • How to create Facebook adds
  • UI & Content


    UI means User Interface, it includes designing web pages for better user experience. We cover some of the important topics related to UI which makes your website SEO friendly.

    Next we teach you about content, how to write the keyword rich content and what is the strategy for writing the content related to your website. For more information related to this course please view below:

  • What is web server & web hosting
  • Different types of web servers
  • Booking a domain name & web hosting
  • Adding domain name to web Server
  • Adding WebPages & content
  • Identifying objective of website
  • Deciding on number of pages required
  • What is UI Designing?
  • Why it is so important?
  • Advantages of UI designing
  • Responsiveness better user experience
  • What is content marketing?
  • Introduction to content marketing
  • Objective of content marketing
  • What is a content strategy
  • How to write great compelling content
  • Keyword research for content ideas
  • Optimizing content for search engines
  • How to market your content?
  • Advantages of Content marketing
  • Email Marketing

    E-mail marketing means marketing your services or products with the help of E-mails. The chances of getting good leads for your business will more in this type of marketing.

    In this course we teach you about how e-mail marketing works, how can we compose effective emails, what are the tools required for doing it, how to measure the E-mail campaign etc. For more information please view below:


  • What is E-mail marketing?
  • Why it is used?
  • Advantages of Email marketing?
  • How to perform E-mail marketing
  • Tools for Email marketing
  • Challenges faced in sending bulk emails
  • How to overcome these challenges?
  • Best practices to send bulk emails
  • Tricks to land in inbox instead of spam folder
  • Top email marketing software’s & a glimpse of how to use them
  • Improving ROI with A/B testing
  • Mobile App Marketing & Video Marketing


    Mobile App marketing has become a new trend nowadays in the field of digital marketing. In this we are specifically increasing the number of downloads for the app using the help of some of the latest Digital marketing techniques.

    You will also learn about video marketing which is an effective tool for marketing your services or products.

    In this mobile app marketing course we will teach you about how we can market the app, what are all the things we need for promoting the app etc.

    In video marketing course you will learn how to create videos, what tools we should use etc. For more information about this course view below:

  • Video Marketing
  • What is video marketing?
  • Tools for video creating and marketing
  • Advantages of Video marketing
  • Mobile marketing
  • What is Mobile marketing
  • How App distribution works?
  • Key services to integrate into your app to maximize marketing
  • App Store Optimization
  • Leveraging paid media to boost downloads
  • Choosing the right cost model (CPM / CPC / CPI / CPA)
  • Tracking user quality beyond the install
  • Retargeting App Users to engage & retain
  • Demystifying jargons such as Native Ads, Deep linking, Install Tracking etc.
  • Advantages
  • Analytics & Webmaster


    For measuring the results for your entire Digital marketing activity you must use Google Analytics and Webmaster tools. Google Analytics mainly deals with the traffic sources for the website and webmaster help you to find any crawl errors, broken links on your website.

    In this course we will teach you how to check Analytics, how to check webmaster statistics, what corrective actions to take etc. For more information about this course please view below:

  • Analytics & Webmaster
  • Introduction to Google Analytics
  • How Google Analytics works
  • Understanding Google Analytics account structure
  • Understanding Google Analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google Analytics
  • Starting with Google Analytics
  • How to set up analytics account
  • How to add analytics code in website
  • Understanding goals and conversions
  • How to setup goals
  • Understanding different types of goals
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate
  • How to reduce bounce rate
  • How to set up funnels in goals
  • Importance of funnels
  • What is Webmaster?
  • Setting up Tool for SEO
  • Adding and Managing Assets
  • Integrating WebMaster Tool
  • Site Map and Site Links
  • Search Traffic and Links
  • Google Indexing
  • Managing Crawl Errors
  • Managing Security Issues
  • Advantages
  • Resources & Downloads


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