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Digital Marketing Case Study: Fashion Design Institute


Fashion Design Institute (FDI) is one of the leading institutes in Bangalore which offers fashion design courses at an affordable cost. FDIoffers four important courses which are Diploma, BSc, Job Oriented Programs and Post-Graduation in Fashion Design. All these courses have a very good value in fashion design education. Students who pursue these courses can get very good job opportunities.


When this institute was launched,it faced problemsin getting admissions for the courses. They tried traditional marketing techniques likepublishing ads in news papers, ads on TV and radio, but still these efforts generated only few admissions for their college.In addition, the presence of other established and more reputed Fashion Design Institutes made it difficult to establish their presence among students.


The Managing Director of FDI selected us, Itech Solutions,as their Digital Marketing partner after detailed evaluation and due diligence among several service providers. We first updated their Website with latest relevant content and implemented on-page and off-page SEO on the institution website. After this we implemented good quality SMO service so that their website started appearing on 1st page of Google search engine results page when a user searches for terms related tofashion design colleges or courses.
Slowly phone call enquiries related to admissions started coming in. The real boom in admissions came when we created ads on Google and Facebook. We created very effective ads by targeting students of a particular age, gender, location and interests. With the help of both Google and Facebook ads we were able to generate average ofbetween four to six leads per day on course admissions. At the end of a 4-month campaign we were successful in generating close to 400genuine admission enquiries/leads.Using Digital Marketing, FDI has now become one of the reputed institutions, attracting students from within and outside India.

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